Gerald was born in Canada and grew up as a fat kid, his first concert was Public Enemy and he still talks about the time he watched Akira on vhs.
Coming from a 3D animation background, he often combines new technology in his films as a way to emphasize emotional, character driven narratives. His latest work is a film for Airbnb starring the world’s biggest K-pop star and fashion icon G-DRAGON, where his old studio in Dukyang was transformed into an exclusive Airbnb listing for 5 fans from around the world.
Gerald’s inventive and stylistic approach as a director has established him in the advertising world for over 13 years creating numerous commercials, music videos, game cinematics and short films. He has worked with the likes of Apple, Nike, Adidas, Coca-Cola, Google, Coors Light, Gillette, Pepsi, McDonald’s, Obamacare, Infiniti, Samsung, Bethesda Softworks and Converse. His current work includes Apple Loved, Google Android Handshake, House of Marley The Get Together and his short film Cheeky.
He has also worked with Chinese celebrity Actress Yang Mi, legendary Cinematographer Frederick Elmes of Blue Velvet, Wild at Heart and Eraserhead, musical artists Red Hot Chili Peppers, Kid Cudi, Best Coast, Vampire Weekend, and the Marley family with Diplo of Major Lazer. His recent film for Handshake was a hand-picked team that included Cinematographer Ben Richardson of Beasts of the Southern Wild, Editor Conor O’Neill of the Oscar nominated film Foxcatcher, and Courtney Miller the Choreographer to Michael Jackson, Usher and Beyoncé.
This year marks Gerald’s entrance into long form narrative as he's directing a documentary on a female Muay Thai Fighter's journey to a world championship. Shooting is scheduled for Summer in New York and Belarus.